The deterioration of households’ financial situations and the high comparative base from Q1 and Q2 2018 affected the growth of the sector in Q1 and Q2 2019. Especially department stores and stores specializing in household appliances displayed a decline in the first half of 2019, after having been boosted by the World Cup the year before. In contrast, the self-service channel led the performance of the sector owing to the expansion of non-conventional formats, mainly discount stores.
Total sales in modern retail in 2019 will close with a growth of 5%, a moderate downturn in comparison to the 7% increase in 2018. This performance is characterized by the differences between formats: sales from conventional retailers will increase 3.5%, whereas sales from non-conventional retailers (fast-fashion, convenience stores, discount stores and cash&carry stores) will contribute with the biggest boost to the sector and grow around 18%. On the other hand, the e-commerce channel will continue to go through a big expansion, driven by the increased access to technology (especially across the middle class) and the digital tools focused on delivery services. In this context, the development of digital platforms and the improvement of supply chains will increasingly be a priority for retailers, with the goal of improving their clients’ experience
En el 1S2020, el retail moderno cayó 10%, fuertemente impactado por las restricciones operativas y el deterioro de los ingresos familiares. Esto ocasionó el traslado parcial de la demanda de los hogares hacia rubros esenciales como la alimentación dentro del hogar, impulsando así las ventas de los autoservicios –sobre todo de los supermercados, hipermercados y tiendas de descuento–, mientras que el resto del retail se desplomó.
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